Let me ask you a question. The last time you launched your own product to sell online, or even offline, how did you come to a conclusion about whatprice you were going to be selling at? At a guess, I’d probably say you looked at the competition to see what theywere charging. While this is a good start, it’s far from the whole picture, and you’re fumbling in the dark if you looking at competition is the only factoryou’re taking into account. Did you know you can double your sales volume by doubling your price? I’vedone it myself, and I’ll show you how. Did you also know that 99% of the products I see being sold are too cheap. So much so, that they’re putting customers off instead of attracting them(which is no doubt what they think they’re doing). Let’s dispel some pricing myths and dig right down to the real facts to ensureyou get the most cash in your pocket the next time you launch one of yourproducts.